Home Seller's Guide

Home Seller's Guide


It takes a skilled real estate professional, empowered with the right resources, to sell your house fast and at the best possible price. This comprehensive guide is designed to help you better understand the entire process. I’m not one to beat around the bush, so I’ve made this guide as straightforward as can be. Just follow the simple and valuable tips enumerated below and you’ll be all set to go!

What’s it worth to you? – Do you remember the first house you grew up in or “started” your life in? If so, I’m sure you have very fond memories of it and you may even still currently own that home. If the thought of selling that home ever crosses your mind, what’s the first price that you think of? Most of us think of a price that includes what is called “emotional value” – I know I do. When you look at your house, you see the memories and moments in time that you hold dear to your heart attached to it, right? A buyer, on the other hand, doesn’t have any such memories or sentimental value attached to the house. With that in mind, pricing it from the perspective of a buyer is a tough job. Having a competent realtor handle the pricing process will not only free you from this stressful job, but will also enable you to arrive at a price that’s backed up by true market data. Getting a free, no obligation valuation of your home is just a click away.

Finding the right real estate professional – Finding the right person for the job isn’t always as easy as you think. There are a lot of real estate professional out there that will promise you the sky for your lovely house, but then hit you with price reduction after price reduction. Unfortunately, this happens more often than you’d expect. This is why getting the right real estate professional for you and your house should entail selecting from two or three agents. Not all agents mesh well with all owners. Establishing a good relationship with your real estate professional will not only help in selling your house but will also benefit you in the long run by providing you someone you can always count on in the real estate field.

Set the stage – I’m sure you’ve heard the old adage “the first impression is the last impression”. This holds even more true in the real estate line. First impressions are extremely critical when it comes to selling your home. Staging and decluttering are at the top of the list of recommendations. Buyers have visual requirements – they need to see how their furniture will fit in your house. Though your couch may not be the same size as theirs, keep it in the room anyway – it’s better than showing them an empty room. Staging basically allows buyers to visualize themselves living in your home. It goes without saying that it’s a must to clean your house before the debut of your home. Decluttering may seem nitpicky, but it will help immensely by not letting buyers get distracted when inside your home.

Don’t upgrade – When selling your home, remodeling may seem like a good idea. However, please be very careful when remodeling – most of the time, you won’t get back your money’s worth. An extremely outdated kitchen may be one of the only remodels justified when selling your house – this is only because kitchens are one of the biggest deciding factors when purchasing a home. Now, I’m not saying cosmetic improvements are bad, because they aren’t. Hiring a cleaning service, steam cleaning those carpets, painting your interior walls a more neutral color, cleaning up the yard, and pressure washing the driveway are all great (and, not to mention, cheap) ways to make your home easier to sell, and for a higher price.

Professional photos are a must – Professional photos not only attract more attention to your house online, but result in quicker sales as well. At the end of the day, selling your house is all about what works and, time and again, professional photos have been proven to get your house more eyeballs hands down. I am not a professional photographer – nor do I think my iPhone/iPad camera would do your home justice – so I only include pictures taken by a professional with all of my listings. Please view Pictures are worth a Thousand Dollars More.

Nail the debut – In a study by Redfin, the first week your listing hits the market, it will get four times more traffic than subsequent weeks. Thus, the debut of your home is a very important event. You’ve got only one chance to get it right – even down to the day it hits the market. Want to know the best day for your home to enter the market? Sign up for my monthly newsletter to find out.

Your home’s online presence – Listing with a realtor will automatically get your home out to all of the most popular sites theMLS (Multiple Listing Service) gives information to daily. In recent months, many listings on Trulia and Zillow have contained inaccurate information. It is the duty of your realtor to make sure all the information about your home is correctly listed. Make sure your real estate professional knows about this fact to make sure he/she does the job correctly.

Hold an event – I use the word “event” rather than “open house” for one reason: who wants to go to a boring old open house? I’d rather go to an event. Making it an event will draw in the current generation of buyers. Now, I’m not saying let’s bring out the wine and cheese for a party, but making it a fun and interesting open house is necessary in order to attract the largest number of interested buyers as well as the right crowd.

Feedback is a must – Getting feedback on your home is an absolute must when it comes to doing it the right way. Calling real estate professionals (which is your listing real estate professional’s job) that have previously viewed your home with potential buyers is a great way to learn what potential buyers think of the price and presentation, and this will help you adjust our strategy so that your home sells faster.

What else you should expect – The process of selling your home doesn’t stop when it gets listed. It should be your real estate professional’s priority to educate you on the complete process before you get started. The strategy you employ to sell your home should be in line with the end goal you want to achieve.

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