The Real Estate industry is an ever evolving industry that changes drastically on a regular basis. Which brings me to the latest evolving technology that is propelling listings to the next level and adding value to a property. Video. When it comes to a listing the more people you get in the door the better chance you have at getting the offer you want. Videos are the next step into even bigger and better technology to cover a property. But Why?
Well for more reasons than not, the trend of the attention span of an individual is a slippery slope in a way that no one had expected. The average attention span of an individual is 8 seconds. Whoaaa, only 8 seconds. More and more companies are looking extensively into ways to grab the viewers’ attention and keeping it for longer. video is one of the great ways to do this as the average time people spend online looking at videos per day is 1hr 55mins. This is the reason video is becoming more popular.
So how does it relate to real estate?
In my experience, real estate videos are shared and engaged in 10 times more than photos. YES, even HDR Professional photos. (Which I highly recommend using) Times are no longer that a regular cell phone picture is acceptable in my book. But let’s get off that tangent and on to the good stuff. Videos. The whole idea behind a video is to engage the viewer as well as explain everything about the listing. What upgrades it has possible what community features and schools. This is the best way to reach those out of state buyers and truly explain what they are getting into in a home.
What are the different types of videos that can be used in a real estate listing?
There are plenty of different types of videos that can be utilized in real estate.
Cell Phone Videos
Cell phone videos will become very popular for two reasons. 1. They are very inexpensive to do. 2. Zillow’s new option for video only allows videos take from their new video app. The customer service reps at Zillow explains “Buyers told us they want the video experience to be consistent across listings on Zillow Group, and to fit into their existing browsing experience. So we created our video walkthroughs to be simple, soundless, and short, bringing the listing to life and highlighting key features.” Mind you these videos will have no sound so there is no way to do any kind of voice over explaining the upgrades throughout the house.
It makes me a little concerned with this type of video only because even though the image quality will be consistent the quality of the video itself will be very low and in my opinion will not increase the exposure of your listing. Thus, not getting that footfall that ultimately comes from a great video that would be shared and engaged in.
Though the addition of sound to a cell phone video is a great idea, this may limit you to one kind of video and that’s the actually walking through the property with your phone talking through the whole time you are recording. For some, it may be a problem consistently talking throughout the complete video to keep the viewer engaged and interested. I have seen a lot of these and even though it’s the wrong video to accurately promote a property it’s a step in the right direction.
Virtual Tour Videos
This is a common video type right now, that really isn’t in my opinion, a video. These are simply pictures that were taken of the property for the listing and then put in a slide show to music. This type of video really only shows the pictures you can see the listing in succession with music to keep the viewer engaged. Though these are the norm in today’s listings, I suspect soon these will not be the only video provided with a listing in the near future.
Now, these are the videos I use and provide included in all my listings. A lot of agents This is the ultimate way to do video and promote a listing. This will add value by getting a lot of foot traffic and eventually offers on your property. These videos are professionally done with a high-end DSLR camera and someone that knows how to shoot homes. You see these a lot in the Million Dollar listings. But not anymore. I’m bringing these to every listing I list on the market. My only goal with this is to increase the value of your home and get as many people to see the house as humanly possible.
What makes a video a Cinematic Video
– First off it is professionally done. I like to let professionals stick to their profession. I buy and sell houses in Henderson, NV and am not a photographer or a video person. That is why I hire professionals to do those very important tasks.
– Multiple angles and shots. Ever notice a movie or show with just a couple of different shots and angles in it. Not really interesting right? Same thing here multiple angles and shots make the move more real and interesting.
– DSLR Cameras. Professionals use the best of the best otherwise it wouldn’t turn out that professional right? That’s why a good professional camera is required on these videos.
– Lighting- Optional lighting may be used to lighten up dark hallways and corners of the house. It is important to get good consistent exposure throughout the whole video
– Voice Over- Again another professional is needed for the voice over. The more high quality the video is the more people will really understand the quality of the home.
– Cost- Across the board, these kind of videos are not inexpensive. These range anywhere from $500-$900. Will your agent pay that? I do.
Below is a vide example of what video I am talking about. Now in saying this if you have a luxury listing, There is another kind of video that I would recommend. A lifestyle video. That is another topic for another day.
Videos are the next big thing out there that has quite been fully adopted and will not be for some time. Which, I believe, is a good thing for homeowners that jump on board and have their agent do them. Reason being as your listing will stick out from the rest. Also videos are ten times more likely to be viewed and shared on social media. For a lot of agents’, it’s about bottom line for them. (What’s the least I have to spend to get the listing sold?) With me, I think to myself what do I have to do to adequately promote the listing and improve the value of the home for my client. My attitude is this “I’m about the people not the money”. I firmly do what it takes to not only adequately promote your listing but improve the value of your home to sell for the most.