We all know that first impressions matter, but when you’re talking real estate, consider them the be-all and end-all in the grand scheme of things. If you’re trying to sell yourhouse, be aware that you are never going to get a second chance to make that crucial first impression all over again.
Let’s face it – the real estate market is oversaturated and teeming with homes that have been sitting on the market for months while their values are consistently dropping. Those homes are not going to sell anytime soon, either, unless they can offer buyers exactly what they’re looking for and, that too, in an attractive and appealing package.
Enter home staging. Now considered one of the most important processes in selling a home, it’s akin to a cosmetic enhancement or face-lift for your home, making sure that the critical first impression you make wows your potential buyers beyond their expectations.
Home staging addresses not only the interiors or exterior of the home, but its “curb appeal” as well. A buzzword in real estate circles, curb appeal is increasingly being touted as one of the make or break factors in successfully closing a deal. And why not – it’s the very first aspect of a home that you lay your eyes on. Curb appeal encompasses everything from the front door to the front yard to the front exterior of the home – the attractiveness and eye-catchiness of the entire property as viewed from the street is paramount.
Prior to the mid-2000s, home staging was nowhere near the necessity it has culminated into today – an outcome that can be chalked up to the presence of unbridled competition coupled with a lack of buyers in a crowded seller’s market. The resulting stifled demand in the face of swelling inventory levels has made it a field day for buyers.
Buyers today no longer have the time or patience to give a home a second look if they didn’t like something about it the first time around. Moreover, no one wants the additional burden of fixing up a home with an abundance of issues. It’s plain common sense – why should they buy a home they’re not too crazy about when there’s a more appealing one just down the road? Choices are out there, so be warned – once they walk out of that door unhappy, there’s not much else you can do but kiss them goodbye.
So, how do you hang on to prospects, keep their eyes glued on your home, and get them to lap up your offer? It’s no rocket science and is pretty simple, actually. Just follow the home staging tips outlined below and get ready to clinch the deal.